Creative, Marketing and Partnerships

Our Creative division are dedicated to bringing timeless elegance and innovation to life across everything we do at Harrods. With an unwavering commitment to craftsmanship, storytelling, and visual excellence, the Creative teams shape the brand’s identity through captivating window displays, immersive digital experiences, and exclusive collaborations. Blending our rich heritage with cutting-edge design, they elevate our legacy with every project. From photographers to stylists, writers to designers, the teams consistently think outside the box, producing superb signage, perfect packaging, and carefully crafted copy. Our large in-house team, including graphic designers, artworkers, publishers, copywriters, and project managers, works across our Knightsbridge store, Hammersmith Head Office, and City Road Photo Studio, bringing a wealth of experience to every creative endeavour. Together, they ensure that every detail reflects the luxury, innovation, and artistry at the core of our brand.

Our Departments

Visual Merchandising

Our creative and innovative Visual Merchandising teams are the authority in defining, designing, and implementing Harrods’ visual merchandising strategy to deliver breath taking displays across all departments and windows.

Copywriting

Our Copywriting team are the guardians of Harrods’ tone of voice, producing high-quality, informative, and consistently engaging product descriptions across our site.

Styling, Stock and Production

Our expert Styling, Stock, and Production teams work cohesively together at City Road Studio in a cross-departmental collaboration to bring Harrods’ e-commerce content to life.

Sign and Print Studio

Our Sign & Print Studio ideate, design, and develop concepts and designs across our POS, internal promotion communications, signage, navigation, ticketing, and vinyl graphics, producing installations that are a true reflection of Harrods’ creative strategy.

Digital Content and Social Media

Our Digital Content and Social Media teams create and maintain seamless and engaging customer experiences across our web, app, email, and social media channels with an ever-present focus on luxury.

Publishing

Our Publishing and Editorial teams work diligently to produce over 15 annual print publications, comprising of Harrods Magazine, Harrods Home, Harrods Estates and all other supplements, to an impeccable standard.

Key Roles

Heading

Visual Merchandiser

The role of our Visual Merchandisers is to create retail theatre, elevating Harrods’ customer experiences. Maintaining all visual merchandising standards by continually reviewing product placement and merchandise layout enables opportunities to be maximised.

Stylist

Our Stylists’ role is to implement and interpret the Harrods e-commerce creative vision to ensure the styling content across all our luxury categories is aligned with the Harrods brand and vision, and meets the highest standards.

Copywriter

The Copywriter role is to write succinct, accurate, and commercially focused product descriptions. Our teams have a high level of spelling and grammar, knowledge of terminology across fashion and lifestyle categories, and exceptional attention to detail.

Stock Assistant

The role of a Stock Assistant is to ensure all stock in the City Road Studio is expertly managed and impeccably organised. Utilising SAP and bespoke in-house systems, our Stock Assistants are a vital part of the smooth product flow through the Studio.

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Creative, Marketing and Partnerships

Our Departments

Visual Merchandising

Visual Merchandising

Copywriting

Copywriting

Styling, Stock and Production

Styling, Stock and Production

Sign and Print Studio

Sign and Print Studio

Digital Content and Social Media

Digital Content and Social Media

Publishing

Publishing

Key Roles

Heading

Visual Merchandiser

Stylist

Copywriter

Stock Assistant

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